Extend Your Youth. Don’t Neglect Your Neck.


July 9, 2021

By Matthew Pruitt

Have you ever watched a video and noticed something was a little off? The person on the screen has a perfectly youthful face, but their neck and decollete look like they belong to a much older person.

I see it every day on the street, in the subway, and even in my clinic. When I see it, I know the person has committed to extending their youth from the chin up, but the area often exposed below the jawline is forgotten. It can be a dead giveaway to one’s actual age.

And they probably don’t even realize it.

It doesn’t have to be that way.

The first step is realizing that there is a problem. And it stands to reason that your neck and decollete age just like the rest of you. But, the face is our first introduction to everyone and everything around us. So, of course, we pay the most attention to our faces. But, what about the part that’s exposed the second most often?

Beauty is about continuity. Studies have shown that the most beautiful people have something in common. Their facial features are equally distributed, creating symmetry and the appearance of beauty.

Now consider the part of the body that is the pedestal of your face. The neck and decollete frame your face. If the two look vastly different, that can make the difference more obvious.

How can you fix it?

Now that we know we have a problem. The solution is straightforward. Don’t neglect the neck. Upgrade your membership to a Forever Young membership.

The Forever Young membership is a total antiaging solution. Not just the face, but the face, neck, and decollete. All in one membership. And all at an affordable price. The best part is that there is little additional investment of valuable time—a real plus for busy New Yorkers.

How do we do it?

We use the same technology and services that we employ in the Clear Skin membership. We just extend the treatments to include your neck and chest. It’s that simple.

Forever Young members schedule two appointments each month, similar to the Clear Skin Membership. Appointment times are longer because we’re treating a larger area. But, you can think of it as extra “you” time to relax and recharge.

Pretty cool, huh! And there’s flexibility too. You can upgrade or start a forever Young membership and move or down the membership scale as your needs and the recommendations of your skincare expert change.

How will it help extend my youth?

Your neck and decollete age just like your face do. Gravity is constantly pulling down on your neck and jawline. The back and forth movement of your head breaks down collagen and causes wrinkles on the neck. And today’s technology has us constantly looking down at our phones and devices, resulting in tech neck.

The decollete is bombarded with the sun all summer long. Over time, the sun breaks down collagen and damages the skin, resulting in more wrinkles, dark spots, and uneven skin tone.

Reversing or preventing the damage will extend your youth for many years to come. And no one will ever know your actual age unless you tell them.

Forever Young treatments.

The idea of the Forever Young membership came from our members. Almost half of the services we perform each month are on areas other than the face. Can you guess what the areas are? Yep! You guessed it: neck and Decollete.

So, we set out to design a membership that included the face, neck, and decollete. It’s designed on the same platform as our Clear Skin membership and includes all our facials, peels, and lasers. So, you can expect the same remarkable results that Skin Bar NYC has built its reputation on for over twelve years. Now just more.

Since we launched Forever Young in early 2021, it has been our fastest-growing membership.


Matthew Pruitt

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